Email Lead Nurturing
Often times your customers are new to the industry you’re in. If that’s the case, it may take them months to figure out what purchases to make and how to proceed with your company. This is why lead nurturing is so important! You can ensure your leads move through your sales funnel. With Modern Marketing’s email strategies, you can:
- Strategically organize an email distribution schedule
- Organize email triggers to send upon form submission
- Tailor email distribution to individual customers based on page visits and actions taken
By using intelligent email marketing, you can directly reach out to customers who have already shown an interest in your company. You can carefully decide what type of message to send based on their interactions with your company’s website and past emails.
Often times companies will create one email and send it to all of their customers. While this may appear to be the simplest solution, it can really hinder your sales in the future. Modern Marketing is here to help you create unique emails for every step of your sales process. This allows you to send targeted emails with relevant information to current and potential customers. By customizing the information they receive, your email recipients will be provided the information necessary for whatever step of the sales funnel they are at.
Lead Nurturing Throughout the Sales Funnel
In email marketing, it is important to recognize the lifecycle of your customers, and recognize where they stand in your sales funnel. By acknowledging the step of the process they are currently engaged in, you have a much higher chance of converting them into a customer. This is why it is so important to stay on top of your email leads and communications with customers.
Now, anyone who has every had some sort of email marketing strategy knows the importance of sending a ‘welcome’ email to customers who have first engaged with the company. However, not everyone know what to do next. This is where things can get a little tricky because not all of your leads will move at the same pace. This is why you should stay away from traditional email marketing campaigns which contact your leads over set increments of time, and work on lead nurturing strategies to engage the customer wherever they are in the purchase decision making process.
Emails Based on Website Visits
With every website visit comes crucial information for deciding what your leads are looking for. For example, you can gather which pages were viewed, resources were downloaded, and forms were filled, which will help you understand the needs of your lead. This can then be translated into customized emails with specific information regarding what they recently viewed and what they may want to look at next.
Monitoring Your Lead Nurturing
It is always important to analyze the success of each marketing campaign. You can look at different email designs, links provided, or copy written and see what has given you the most conversions of leads to customers. This is also crucial within the lead nurturing method of marketing. You want to ensure your customers are truly getting the most pertinent information and each email will be viewed and clicked through. You want to assist your leads through the sales funnel, and you want to do that as efficiently as possible.
Help your customers and increase sales!