Small Business SEO

Local SEO Means Local Pricing

Depending on the size of your business and the industry you are in, your company may benefit far more from local SEO than our more standardized packages. Modern Marketing will work to increase your local search engine presence and ranking on sites such as Google. This local SEO may be right for you if:

  • Your company has a strictly local-based customer pool
  • Your competitors are overshadowing you on Google for your keywords and phrases
  • Google Maps shows the majority of your listings for keywords you use

In order to keep up with the needs of visitors, Google constantly alters its algorithms to emphasise what customers are looking for. For many industries, it is important to keep a high ranking on local search engine results because these are local companies. For example, if a plumber is needed, the person searching Google will want somebody local who can arrive immediately rather than somebody from a different city. It is for this reason that Google has recently increased the weight put on Google Local Listings and Google Maps. They are helping to fill the needs of customers, and we are helping to get you to that number one search result spot.

 

Google Maps

While search engines like Google started out as a luxury, they have now become an integral part of our day-to-day lives. For example, it is safe to assume you have used Google or another search engine in the last 24 hours. Maybe that’s how you found Modern Marketing! As Google continues to change their standards, you too must change your marketing and SEO methods.

Typically when you do a search on Google, several companies will populate on a Google Map at the top of the first results page. This is why Google Maps listings are so important. With an increased emphasis on local listings, your can rank higher on the page if you can get onto the Google Map that is shared.

 

Google Business View

One new feature being offered by Google is a 360° interactive virtual tour of companies. By partnering with trusted Google photographers and videographers, your company can offer a tour of the office to help your customers feel comfortable in choosing you. These interactive tours are a great way to drive traffic to your site, and can be linked on all your social media and website platforms.

Increase your local SEO presence